Consumers will always want to search for content in the most convenient way. . . . We are trying to take our content to put it where consumers want it most, but the challenge always is [how] to monetise.
We have these new technology solutions which we must embrace and . . . run fast to grasp and develop them and put them in the ecosystem, because there are ways and means to alleviate the problem we all share . . . how do we get value from consumers, how do we overcome piracy, how do we get value for our content.