Preliminary Programme

Pre-Summit Day: 4 November 2019

(By invitation only & additional fees apply, please email regulatory@asiavia.org for more information).

(Open to all Asia Video Summit Delegates. Registration is on first come first served basis. Please email vanessa@asiavia.org to register)

Join us for the official Asia Video Summit welcome party. Open to all registered delegates, speakers, sponsors and exhibitors.

(By invitation only)

Main Summit

Day One: 5 November 2019

What is the state of the video industry today?  How is Pay TV faring across the region and how is the uptake in VOD developing, both in terms of user numbers as well as revenue?  What does the recent M&A activity signify – is there more to come and are we moving to a more polarised industry with fewer, bigger players?  And if so what does this mean for everyone else? 

What does it mean to be in the driving seat of the biggest media companies today?  To what degree are these companies adapting to, and forming consumer behaviour?  What does it mean to have scale today and how can different business models be combined to create one coherent strategy?

Theme: Business Models

As business models change, major questions arise around content strategies:  Is there growing pressure to produce only mega-hits?  What is the definition of niche or local content and do the changes present opportunity or risk for these genres?  How do changing consumer habits affect content strategies and in particular how do you make offerings that speak to younger audiences?   And what does this all mean for the talent and skill sets companies need to employ today? 

Themes: Business Models, Human Capital

20 years ago, despite internet connection speeds that were painfully slow, they were fast enough to decimate the music industry through piracy, and ultimately force them into new business models that none of the stakeholders would willingly have chosen.  The similarities are uncanny.  Today’s broadband speeds are more than a match for lightning fast transfers of 4k video files and we face an epidemic of video piracy worse than anything we’ve seen before. Is the video industry heading in the same direction and what can we learn from the music industry to prevent the same fate?

Theme: Business Models

With a mature, and in some places declining Pay TV industry, how do new business models arise to augment and one day potentially replace existing ones?  Consumer frustrations have moved from committing to big bundles to fragmentation, content discovery and multiple OTT subscriptions. Will the balance between subscription and advertising change as the best means of monetisation?

Themes: Business Models, Advertising

Today, with growing competition, new entrants and even incumbents in streaming video platforms face the burning question of monetization. In this panel, we explore how the dynamics of VOD are evolving in Asia. As fragmentation continues, what is the implication for content discovery? Is taking the sachet route an effective option to monestisation? What flavour of VOD works best where -will it be SVOD or AVOD? 

Themes: Business Models, Advertising

What do you do if you are one of the world’s leading technology companies looking to move into the video streaming game?  Do you join the content arms race, do you try to become a key aggregator or do you both at the same time?  In this session, we explore whether there are new approaches to streaming video that can work if you have the requisite size and scale to do things differently. 

Themes: Business Models

Asian countries such as India, Philippines, Indonesia and Vietnam are markets of staggering potential, but challenges persist when it comes to deploying effective subscription business models in these markets. The majority of consumers in these markets prefer to use cash for all their payments and penetration of credit cards are low. How can video streaming providers capture and monetise this group of consumers? What innovation can be done that makes it easy for people to pay with cash for content?

Themes: Business Models

There is currently a strong appetite among streaming providers in Asia Pacific to launch AVOD services, as a standalone offering or in support of traditional free to air businesses. In this session, we explore if the AVOD business model is where the real money is. How do we make it work in Asia, what scale do you need to have and what is the economy with that? What are the advertising pitfalls to be aware of? How do we compete head to head with major AVOD platforms like YouTube?

Themes: Advertising

As consumers increasingly flock to internet-connected TV devices, market players are building services to capture a share of the ad dollars that will inevitably flow into the online video streaming ecosystem. How are opportunities taking shape today? How are media companies and advertisers re-orienting themselves? What impact will addressable TV and programmatic advertising have on revenue? How are brands segmenting and targeting their consumers?

Themes: Advertising

The growth in ad spend on VOD services is outpacing expenditure on other media such as paid-for search advertising and traditional formats such as TV and print. In this session, we discuss what needs to do to get onto the media plans of the big ad spenders? How can we continue to drive advertising sales revenue on OTT/connected devices given content licensing revenue is slowly declining? Who are the biggest ad spenders? Who are they targeting and what are their ad plans today?

Themes: Advertising

The biggest issues with the most direct and succinct answers.  An opportunity to get right to the heart of what the leaders of the industry think across all of the topics and issues that are at the heart of the video industry today.

Themes: Business Models, Advertising, Human Capital, News, Policy
Day Two: 6 November 2019

The future of TV is digital. Fuelled by the pressing competition from online video platforms, this transformation touches every cornerstone of the TV business, from content production and delivery to relationships with advertisers. What are broadcasters doing to retain linear audiences? How are they adapting to the linear-online consumption shift: VOD as the future of broadcasting? How are they utilising multiple data sources to understand and exploit new opportunities? What are the prospects for local providers in the face of global conglomerations?

Themes: Business Models, Advertising

Under any scenario it is not business as usual for the Pay TV industry.  So where does it go from here?  Can linear be successfully bundled with streaming to maintain margins and eke out growth?  Can the industry become the aggregator of choice for consumers across all types of services?  What of the cost side?  Do the battles between platform and content owner continue and how do you assess true value today? 

Theme: Business Models

Asian telco giants are developing strategies to focus on customer innovation and becoming true content players. In this session, we explore how they are doing this and what their approach to content is.  Is content profitable in itself or is it simply the glue to hold all the other services together?  What new partnerships are they striking with content providers, and how is roadmap changing in the near-medium term?

Themes: Business Models
Commercial Stream

With the rise of OTT content providers, telecom operators have got yet another opportunity to increase their revenues. As voice and SMS revenues fade, content is moving centre-stage, led by a focus on live TV channels and regional content. How is execution playing out? What are the recent trends that they observed in the telecom-OTT space? How is this partnership help increase ARPU and subscriber base? What new revenue streams do they see emerging for telcos-media industry?

Themes: Business Models

Traditional content windows have disappeared.  What are the deals being done today?  What are rights holders looking to achive as they try to maximise the return on their investment and what do buyers want and what can they afford?  Is the arms race to create local content viable and who is doing it on a scale that can really make a difference?  And is the consumer prepared to pay for all this new content? 

Theme: Business Models

Early this year, this Chinese firm reported another quarter of robust growth of revenue from paid subscription memberships as well as free content supported by advertising. But it is also spending quite heavily on original programming. We explore their roadmap. How does it plan to target and drive new sources of growth for original content at home and abroad? What is the current status and plans to move into the movie arena? How does the use of AI technology reduce production costs and improve monetization?

Themes: Business Models

OTT delivery is the prime cause of rights inflation, providing new opportunities for delivering sports coverage. The explosion of broadband in Asia Pacific is fuelling the growth of online video platforms, with a number of new market players investing aggressively in sports rights. How will bidding for rights look like across Asia Pacific over the next two years? How are firms driving revenue across Asia? What new platforms and technology are firms leveraging to drive innovation and engagement? Can social media ‘chatter’ be used to understand audience engagement with content?

Themes: Business Models

News has always been a unique content genre as it engages with consumers at different times, in different ways and was the earliest adopter of delivering content over the internet.  Where is the video news industry today?  While news of every flavour becomes all pervasive, what are the real means of monetisation?  What are the relationships with social media companies that have prospered on the back of news content, but also brought that content to more people than ever before?  And what value today is there in a brand?  Is the future of the news industry in Asia one of independence and balance, or do we start to follow the American model?  And is there a greater need than ever for clear signposts to reliable and trust-worth news sources to distinguish the industry from the mass of fake news. 

Themes: News

AR and VR are up and coming game changers for the video experience. In this session, we will explore how to use AR & VR to add value and sensations to your content and strategies. What it takes to create the perfect ARVR experience? Best practices to create unique experiences that help establish a strong emotional connection with valued audience.

Themes: Tech Innovation
Tech Innovation Stream

Today’s increasingly connected world has introduced a slew of new digital media platforms. Online video has been spreading like wildfire, empowering consumers to watch what they want when they want it. This has put immense pressure on broadcasters and content providers to redefine their value chains. In this panel, we hear from thought leaders about some of the business and technology trends that will emerge and shape the TV/video industry in the next 2 years. How do companies align their business with today’s ‘digital first’ imperative? What are their strategic drivers for technology investments? How are companies adopting technology solutions to engage their customer base and offer more flexible, personalized package deals?

The TV and video industry is facing increasing pressure to innovate on how they deliver content and how to do it quickly, seamlessly, and cost effectively. These pressures are driving big changes as studios and broadcasters move more workflows to the cloud. We discuss the business case for cloud adoption in the media industry, how will it improve operational efficiency, how will it affect operating costs and what are the real benefits?

The data is clear. Better viewing experiences result in increased video consumption as measured by viewing time and repeat visits, which is why improving the experience is key.  This session will examine content discovery, recommendation, and personalization trends. Ultimately it will discuss how companies can succeed in building compelling platforms to engage viewers and thereby increase the revenue potential for video.

The industry has undergone massive change in the last couple of years. The consolidation of industry giants has increased pressure on all players to innovate and adapt just to keep pace. In this panel, we explore how the use of technology helps you to stand out from the crowd? What’s the secret formula to ensuring a viewer chooses your service over a competitor?

As the landscape for media consumption continues to evolve, media companies are exploring new ways to enhance the viewer and advertiser experience with AI. In this session, we explore fascinating aspects of AI and address how media companies are using it as a strategy to drive engagement, facilitate and help create the future of media and entertainment.

In this session, we explore how satellite-based delivery solutions can help media companies meet customer expectations for a flexible, seamless content experience across multiple screens, with analytics to better monetize content.

Regulations rarely facilitate innovation and this is certainly the case in the world of streaming video.  Increasingly governments are looking at and debating the need to regulate online video services, and the first place they look is their broadcast and Pay TV regulations.  What are the risks for the Online Curated Content industry and how do we manage them?  Is “light touch”-regulation an achievable goal?    And what would the consequences of failure be for the industry? 

Themes: Policy

In this digital era, an organization’s competitiveness will depend on its talent pool, skillsets and how it engenders diversity of thought and opinion.  HR professionals have to find new ways to manage talent – attract, develop, reward and retain. We address what skill sets the industry are looking for? How do we entice and attract the brightest new graduates to join the industry today?   And what of the other end of the chain – with consolidation and job losses are there enough jobs for all? 

Theme: Human Capital

Millennials are shaking up the workforce and undoing everything baby boomers once knew. Their career aspirations, attitudes about work, and knowledge of new technologies will define the culture of the 21st century workplace. In this closing session, we hear what really matters to these millennials regarding the video industry. What they hope to see change, and what TV consumption trends are they seeing among their peers and the younger generation.

Themes: Business Models, Human Capital, Tech Innovation

A summary of everything we have heard and a perspective of what to look out for and expect over the next 12 months in the increasingly vibrant and exciting video industry in Asia.

Themes: Business Models, Advertising, Human Capital, News, Policy

Download Full List of Program below