“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light, it was the season of Darkness, it was the spring of hope, it was the winter of despair.”
Charles Dickens – A Tale of Two Cities
Could this be a description of the State of the Video Industry in 2018? There has never been greater optimism as consumers engage with video more than they ever have before and technology continues to be the great leveller in allowing access to that video over any device. Investment in content continues to surge as we see more quality content in almost every genre and every language than at any time before.
But never has there been a greater struggle to continue to eke out growth in existing businesses. Linear television is still enormous, pay television revenues still dwarf any other subscription business model, but never has growth been so hard to come by. Developed markets are seeing cord cutting and shaving and in developing markets the number of cord-nevers are not reducing significantly.
One area which clearly is growing is the market for on demand video services. This is a playing field on which everyone seems to be converging – single play OTT companies; diversified platforms for whom video is but one string to their bow; pay TV broadcasters; free to air broadcasters; American companies dominated by FANG; Chinese companies dominated by BAT. But where are the profits and where are the margins? Are we waiting for a tap to be turned on or will the water never come.
Consolidation is happening among the biggest of traditional media companies and, at the same time, the question has to be asked – is there room for everyone in the OTT arena?
Fragmentation of viewership has altered the value proposition of advertising. Therefore, how are companies rethinking their definitions and approaches to video advertising?
And lurking ominously behind all of this is the theft of video IP on a scale never before witnessed, which simply exacerbates the challenge to make profitable businesses and stifles innovation in every market it exists.
As the battle for attention intensifies, telcos, broadcasters, tech giants and upstarts are all jockeying for position, resulting in an alphabet soup of distribution and business models.
The Asia Video Summit aims to address all these challenges and opportunities and provide the definitive assessment of The State of the Video Industry in 2018. In so doing there are seven key themes that will be addressed:
- New business models for growth
- Diversification strategies
- OTT developments
- Video distribution and pay TV
- Sports and eSports businesses
- 5G for video
Please download the programme below.